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Brand launch

SGDM SXM Showroom Opening

An after-dark showroom opening with a step-and-repeat, marquee bar, and the new floor as the centre of the party.

SGDM SXM Showroom Opening, SGDM SXM showroom in St. Maarten

The details

Date
2024
Venue
SGDM SXM showroom
Location
St. Maarten
Guests
250 guests
Palette
Brand blue, red carpet & night
Scope
Concept, guest experience & production

The story

SGDM opened their new SXM showroom with a launch built for photography: branded step-and-repeat, red carpet arrival, and a marquee bar spilling out into the forecourt.

Inside, the vehicles stayed the hero. We lit the floor, staged the flow, and kept hospitality moving so guests circulated rather than clustered.

Arrivals, press moments, catering and vendor coordination were all held by our team on the night.

The gallery

An invitation

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